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YouTube Implements New Labeling Policy for AI-Generated Content

Starting today, YouTube requires users to state whether the videos they upload include altered or synthetic media, including content generated by artificial intelligence.

For videos about sensitive topics like health, news, elections, or finance, YouTube says it will label the videos itself.

The platform explained that they will ask users who upload new videos to answer "Yes" or "No" whether their videos contain altered content or not.

Specifically, it will ask if any of the following describes their content:

1. Make real people appear to say or do something they didn't say or do.

2. Altering a recording of a real event or place.

3. Produce scenes that look realistic but don't actually happen.

If the user answers "Yes," YouTube will put a label in the video description that says "Altered or synthetic content."

The announcement comes as technology companies look to tackle the problem of online misinformation generated by AI.

YouTube, which is owned by Google, has hosted many unlabeled videos that are either entirely AI-generated or include AI-generated elements.

Among these videos uploaded since 2022 have been spreading fake news about black celebrities using AI tools.

For example, many videos feature AI-generated audio narration, which can be produced much faster and cheaper than human actors reading a script.

Other videos use thumbnails containing AI-edited photos, such as photos of celebrities' faces edited to look angry or sad.

Not all of these examples will be labeled as synthetic content under YouTube's new rules.

For example, the use of AI text-to-speech technology to create voiceovers essentially does not require labels, unless the resulting video is intended to deceive viewers with “realistic” but fake voices imitating the voices of real people.

YouTube said it would first introduce altered and synthetic content labels on its mobile apps, followed by the YouTube desktop browser and YouTube TV in the next few weeks.

In the future, although the timing is not specified, YouTube said it would penalize users who continue to choose not to disclose this information.

It said it may also add labels itself if the resulting unlabeled content could confuse or mislead people.

While YouTube has been unable to stem the tide of AI-generated content already on its platform, its parent company, Google, continues to roll out AI products for consumers such as the Gemini AI image generator.

Gemini has come under fire for producing misleading historical images that depict non-white people in scenes where they should not be — such as in Nazi uniforms or in the US Congress in the 1800s.

In response, Google temporarily limited Gemini's ability to create human images.

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